Privacy Policy
b&h (Swiss) Limited

We respect your privacy and are committed to protecting your personal data. This Privacy Statement explains how we handle the personal data you provide to us and how the law protects your privacy.

This Privacy Statement is issued on behalf of b&h (Swiss) Ltd. Therefore, references to “we” or “our” below refer to b&h (Swiss) Ltd., which is responsible for processing your data.

b&h (Swiss) Ltd. collects the following personal data:

If you have registered to receive our emails, your name, email address, and your child’s due date will be collected. You may also choose to provide additional information, such as your favorite store or feeding preferences.

• If you purchase anything from our online store, your name, billing/shipping address, order history and receipts, email address, and phone number will be collected.

• Details of your interactions with us through customer service, such as details of any complaints or comments you have made.

• If you interact with us through social media channels, your username will be collected.

• Where we have a legal basis to do so, we may also collect personal data about you from third parties who provide us with other publicly available information about you. For example, when you:

• Make a purchase online or at a trade show.

• Sign up to receive marketing emails.

• Interact with us on social media.

• Contact our customer service team.

• Participate in a sweepstakes or contest we host.

• Choose to complete any survey we send you.

• Authorize a third party to share information they hold about you with us.

• Visit our websites that use cookies.

To make our products available to you, we use your personal data:

To process any orders you place using our website or at a trade show. This is to enable us to enter into a purchase contract with you.

To respond to your inquiries, refund requests, and complaints. Processing the information you send enables us to respond. We may also retain these records for future communication with us and to demonstrate how we have communicated with you.

To measure our customer satisfaction.

We rely on our contractual relationship with you as the legal basis for collecting and processing your personal data when you order products. When providing customer service and measuring customer satisfaction, we rely on our legitimate interests to do so.

For marketing purposes

With your consent, we will use your personal data, preferences, and transaction details to:

Notify you via email about relevant products and services, including tailored special offers, discounts, promotions, events, contests, and more. Of course, you can opt out of receiving our messages at any time.

Administering any sweepstakes or contests in which you participate.

For administrative and internal business purposes

We may use your personal data for our internal business operations, such as improving our website, enhancing our services and products, and identifying usage preferences. We may also use your data to monitor website usage, ensure our website is presented to you in the most effective and relevant way, and set default options for you.

Using your personal data in this way is in our legitimate interests. For example, we want to ensure our website is user-friendly and functions properly, and that our products are effective and of high quality.

For security and legal reasons

We use your personal data to protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update, and protect your account.

In certain cases, we use your personal data because we are required to comply with legal obligations (for example, if we receive a lawful request from law enforcement). In other cases (such as preventing fraud), we rely on our legitimate interests as a business to use your personal data.

We will never sell any of your personal data to third parties. However, in order to provide our services to you, we may share your personal data with trusted third-party service providers and/or our group companies, as detailed below. Whenever we share your personal data, we put safeguards in place to require these organizations to keep your data secure and ensure they do not use your personal data for their own marketing purposes.

Examples of the categories of third parties we work with include:

• Delivery companies

• IT companies that support our business systems and databases

• Marketing companies to help manage our communications with you

• Internet companies to show you products we believe may interest you as you browse the internet
• • Customer service providers.

We engage these service providers based on legitimate interests, as we may not have the capacity to provide these services ourselves. In each case, we will ensure that service providers are only permitted to use your personal data to provide services to us and not for any other purpose.

• Other professional services

We may need to disclose your personal data to our insurance company if we believe such data is necessary under our contractual relationship with the insurance provider.

• Group Companies

We may share the personal data we collect with other entities within the b&h (Swiss) Ltd. group, as well as with other companies with which we share various operational and business processes. We do this to fulfill our services to you or because it is in our legitimate interests.

Generally speaking, we will only retain your personal data for the purposes described in this Privacy Policy. This means that retention periods will vary depending on the type of data and the reason we obtained it.

We have established procedures regarding retention periods, and we continuously review these procedures while considering the reasons for processing your personal data and the legal basis for doing so.

If you believe your data has not been processed correctly, or if you are dissatisfied with our response to any request you have made regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you, but please review this policy periodically to ensure you are aware of the latest version.

This Privacy Policy was last updated on October 14, 2024.